For independent restaurant owners

Profit is not a bonus. It is the job.

The complete operating playbook for independent restaurants. Numbers, menus, labour, suppliers, filling tables, team, and the 90-day plan to turn a stressed site into a profitable one. A book, six working spreadsheets, and eight ready-to-use templates — built by an operator, for operators.

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What this fixes

A full playbook. Not just advice.

You're running a restaurant that's busy enough to be tiring, tight enough to be stressful, and you still don't have a clear picture of whether the business is actually working. Some months look fine. Some months don't. You can't tell which dish is carrying the menu. You can't tell if Tuesday earns its keep. The marketing feels like guessing. The team feels like plate-spinning. The suppliers are all owed something.

Save My Restaurant is the full operating system for an independent site. Every part of the business covered, with real tools you use every week, not a motivational book you read once and put down.

The numbers, the menu, the team, the tables, the suppliers, the cash. All in one place. All usable on Monday morning.

The spreadsheets give you clarity on the money. The book gives you the operator-level thinking on everything else: how to build a menu that sells itself, how to fill quiet tables with authentic social media and local partnerships, how to stop the team leaking, how to stretch credit without breaking trust, how to plan the next ninety days so you finish them in better shape than you started.

What you get instead

The playbook a real operator would give you.

If you knew a restaurant owner who'd been through it, who'd opened sites, closed sites, scrapped through the bad years, and was still standing — you'd ask them how they did it. This is what they'd hand you.

Not a course. Not theory. The tools, templates, scripts, spreadsheets, and 90-day plan that actually change how a restaurant runs. £127 once, yours forever.

Download tonight. Fill in the P&L tracker this weekend. In 90 days you have a restaurant that runs on numbers instead of feelings.

What's included

What you get, in full.

01
The Book
Save My Restaurant, 50+ pages
Fourteen chapters. Mindset, numbers, menus, marketing, team, operations, finance, suppliers, and a 90-day plan. Written for owners.
02
Six Spreadsheets
The Weekly Tools
Weekly P&L tracker with UK benchmarks. 13-week cashflow forecaster. Menu engineering tool. Labour rota optimiser. Supplier tracker. Outstanding payments tracker. 649 working formulas.
03
The SOP Pack
Ten one-page procedures
Opening. Closing. Complaints. Allergens. Cleaning. Cash. Bookings. Onboarding. Stocktake. H&S. Every shift, covered.
04
The 90-Day Planner
Twelve focused moves
One action each week. Three phases. See clearly. Fix basics. Build growth. Space to record what worked and what to carry forward.
05
Review Generation
30 to 300 reviews in a year
The exact system. Scripts, tap-cards, staff incentive structure, response templates for good and bad reviews.
06
Competition Playbook
3,000 emails in two weeks
How to run a prize draw that generates thousands of emails and real bookings for around £800 in prize costs.
07
Landing Page & Pricing
Copy you can use
Ready-to-use sales copy. A four-tier pricing playbook for your own services, events, packages, or private dining.
08
Email Sequence
Seven emails to use
A complete nurture sequence with subject lines, body copy, and segmentation. Drop straight into your email platform.
The tools

Real tools. Real numbers.

Not empty templates. Working spreadsheets with UK benchmarks, formulas, and example data already in. You fill in the cream cells. The tools do the rest.

01
Weekly P&L Tracker
The Weekly P&L Tracker
Know your number by Monday.
02
13-Week Cashflow Forecaster
The 13-Week Cashflow Forecaster
See the cliff before you hit it.
03
Menu Engineering Tool
The Menu Engineering Tool
Find your stars. Kill your dogs.
04
Labour Rota Optimiser
The Labour Rota Optimiser
Stop paying for empty shifts.
05
Supplier Tracker
The Supplier Tracker
Never pay the lazy price again.
06
Outstanding Payments Tracker
The Outstanding Payments Tracker
Know who you owe, down to the penny.

Six working tools. 649 formulas. Open. Fill in. Learn something by Monday.

The playbook

Everything. For £127.

A hospitality consultant costs £800 to £1,500 a day. This is one day of their output for the price of a decent dinner for two.

£127
One-time payment. Yours forever.
  • The book (PDF, 50+ pages, designed)
  • Six working spreadsheets (XLSX)
  • Eight ready-to-use playbooks (PDF)
  • All future updates, free
  • Instant download, no subscription
Buy now — £127 →

30-day money-back guarantee. If you don't make the £127 back, email us. No forms, no survey. You keep the files.

Who this is for

For independent operators who want control.

Whether you're running ragged or running fine, the playbook is built for one kind of person: the owner who wants a complete, practical system for running an independent restaurant properly. Numbers you can see. Tables you can fill. A team that stays. Suppliers managed, not chased. A business that pays you.

You might be

Busy but broke

Full most nights, team works hard, food is good. But every month end the money isn't there. You need to see what the numbers are actually doing and fix what's leaking.

You might be

Fighting for covers

Weeknights are dead. The weekend covers the week. You know the marketing isn't working but you don't know what to do instead. You need a system for filling tables without feeling fake.

You might be

Stretched on cashflow

Supplier balances are creeping up. VAT quarter is coming. You're playing payment roulette. You need the tools to see cash 13 weeks ahead and manage credit properly.

You might be

Profitable but guessing

Making money most months but couldn't tell me your food cost to two points, your best margin dish, or if Thursday earns its keep. You want the clarity to make better decisions.

Also for: newly-opened sites still finding their rhythm, operators running two or three sites who need better scaffolding. Not for: chains with finance teams, groups of ten plus sites, anyone looking for a get-rich-quick template.

One of the chapters

Including the one on social media.

Why it works

A full system. Not just ideas.

i.

Written by an operator

Not a consultant, not a journalist. Someone who has opened sites, closed sites, made payroll in tight months, and got restaurants to profitability on the other side. The advice is what actually worked, not what sounded good.

ii.

Tools you use on Monday

Six working spreadsheets with 649 formulas. Eight playbooks with scripts, templates, and checklists. An 50-page book that ends every chapter with "what to do this week." Read it Sunday, use it Monday.

iii.

Built for independents

Not for chains. For owners of one to five sites who wear every hat, work six days, and do not have an FD, an analyst, or a marketing team. The whole system is priced and paced for how you actually run the business.

Questions

Everything you need to know.

Who wrote this?

Daniel Marsh. Fifteen years running UK independent restaurants. He's opened sites, closed sites, made payroll when the bank balance said he couldn't, and turned around restaurants the industry had written off. He's not a consultant. He's not a "restaurant influencer". He's an operator who got through the hardest decade this industry has seen and wrote down what actually worked.

Where do I start? Six spreadsheets feels like a lot.

Start with two: the Weekly P&L Tracker and the 13-Week Cashflow Forecaster. Use those for a month. You'll already have more financial clarity than most independent operators. The other four tools are there when you're ready.

Is this for a single site or a small group?

Both. The book and tools work for operators with one site up to five or six. Beyond that you'll need a finance team of your own.

Is it for my cuisine or restaurant type?

The tools and the principles work the same for fine dining, neighbourhood casual, pubs, cafes, and bars. Where they're weakest is quick-service chains, dark kitchens, and anything over five sites with dedicated finance. The numbers are UK hospitality averages, sterling throughout.

Do I need to be good with spreadsheets?

No. The spreadsheets have formulas built in. You fill in a few cream cells and the tool does the maths. If you can use email, you can use these.

Is £127 a lot for a PDF?

It's a lot for a PDF. It's nothing for a P&L tracker, a cashflow forecaster, a menu engineering tool, a labour rota optimiser, a supplier tracker, a payments tracker, eight playbooks, and an 50-page book from someone who has done the work. The alternative is a restaurant consultant at £800 to £1,500 a day. The playbook is a day's output at a fraction of the price, and you keep it forever.

What if it's not for me?

30-day money-back guarantee. Email us, no forms, no survey. You keep the files. We'd rather refund someone cleanly than argue.

About the author

Written by Daniel Marsh.

Fifteen years in the weeds of UK independent restaurants. I've made payroll on a prayer, chased suppliers at midnight, sat in a dark dining room wondering if we'd open again next week. I've also turned sites around and had the quiet satisfaction of watching the bank balance climb for the first time in two years.

The last decade has been brutal on independents. Covid, rates, energy, staff shortages, rent hikes, disappearing credit. I've run sites through all of it. Some survived. Some didn't. The ones that did had one thing in common, and it wasn't luck or location. It was better systems.

This playbook is the system I wish someone had handed me when I opened my first site. No theory. No consultant language. Just the blunt, unflattering, Monday-morning truths about running a restaurant.

I don't consult individually. I don't do site visits or calls. The playbook is the work.

The short version
  • 15 years running independent UK restaurants
  • Sites opened, run, restructured, and some closed
  • Made payroll in crisis. More than once
  • Writes for operators in the weeds, not consultants in suits
  • No podcast. No Instagram. Just the playbook.
Stop guessing

The next 90 days are happening either way.

The only question is what shape your restaurant is in at the end of them.

Get the playbook — £127 →